web 2.0
permission marketing – Seth
interruption marketing – Seth
bootstrapping
startup
SPAM
BACN
badvertising (startupblog)
radvertising (startupblog)
goodvertising (startupblog)
longtail
Blog
ideavirus – Seth
Purple cow – Seth
Cutting edge
TV industrial complex – Seth
……
People like jargon for a few reasons. It puts them in the inner circle, it makes them feel smart & exclusive. When it’s great jargon, it simplifies an important explanation.
But jargon’s a bit like fashion. Things come and go and it’s important you’re using ‘fashionable’ jargon and avoiding the old embarrassing terms like ‘thinking outside the box’.
Seth Godin is a master at ‘inventing jargon’. There’s a little “Seth” next to his ones.
Taking the lead from Seth we’ve invented some jargon to explain important concepts for rentoid.com the place to rent anything including:
Unlocking idle assets
Digital networking of temporary needs
Go on and invent some jargon to sell your story.