So I’m not the only one who thinks a $50 espresso is worth talking about. Turns out visual story teller T.Benjamin Larsen does too… he brought to my attention his video below.
[youtube=http://www.youtube.com/watch?v=Op-iqKobnSs]
Is your start up worth talking about?
Often a certain product market or category has a definite paradigm. Take eco friendly or hybrid electric vehicles. They always look like quirky space mobiles.
(Toyota Pruis)
Elon Musk, one of the entrepreneurs of our time – has decided to be game changing instead. His new all electric Tesla Roadtster is anything but quirky and weird.
(Tesla Roadster)
Surely this design will get the blood pumping in any car enthusiast.
If you want your start up to be a game changer – ignore existing category expectations.
Don’t think that pricing is just a decision – it’s very often an entire strategy where in fact it becomes the products most redeeming feature.
An espresso in Harveys Range Heritage Tea Rooms will set you back $50. (not a misprint)
The exclusive brew is Kopi Luwak, and is said to be the most expensive drink in the world by volume.
The locals call it cat poo coffee, and here’s why: A cat like creature in Indonesia called a Luwak eats the coffee cherries when ripe and then manages to pass the bean without digesting it. These beans then are gathered and used to make Kopi luwak espresso – Yum!
You can read more here.
What I love is how ‘the story’ invents pricing which is 16 times the average.
Hang the shingle out and wait.
Guess what, they won’t come and the phone won’t ring. The same is true for your website – even more so. You won’t exist. Netcraft says there are currently over 109 million websites which compile over 30 billion pages. At least with retail there’s a chance people will walk past!
Start up advice is this: People don’t know and people don’t care unless you make it so.
After the viral success the Cadbury Gorilla achieved, there is nothing to like about this follow up advertisement.
[youtube=http://www.youtube.com/watch?v=BX7dFmxqb60]
According to startup blog here’s why:
Start up lesson: Sometimes big budgets can be a disadvantage.
Given I’ve recently consulted for Cadbury, you can be sure my opinions on this blog are real and never contrived or influenced.
Hemingway once wrote a story in just six words (“For sale: baby shoes, never worn.”) and is said to have called it his best work.
Heads up from wired.
Cool brands are put simply, just like cool people. It’s not so hard to believe when we consider that brands (well known ones) have personalities. Brands have values, share ideas and represent something.
Brands are just like people, the personification of things or services.
So what makes a cool brand? The same stuff that makes a cool person.
Cool people:
· Cut new ground
· Dress how they want
· Don’t care about being popular, which is why they ‘become’ popular
· Do stuff they like, not what others like
· Have strong opinions and values, don’t care what others think
· Don’t try and impress – so they do
· Are confident and relaxed
· Aren’t selfish, mean or vindictive
· Are often compassionate and kind
· Are easy to get along with (easy to use?)
· Take a while to be understood
· Get discovered eventually as being – thought leaders
· Cool in a crisis
Hey, there’s plenty more personifications where these came from – so be
like Arthur Fonzerelli and add them to the comments.