Category: Launch

As seen on (TV) Google

Posted on by Steve Sammartino

As seen on TV Google… 

Back in the halcyon days of the TV industrial complex, an oft used selling point was the fact that something was actually on TV.

The thinking went something like this: 

  1. TV advertising is expensive
  2. They (brand X) are advertising on TV
  3. They have the money to make this investment
  4. So people must be buying this product
  5. This product must be good
  6. I will buy this product

as-seen-on-tv.jpg 

It built a sense of trust. Trust that evolved from assumed scale.  

Guess what? It’s back! Only this time it’s ‘as seen on front page of Google’. 

The new thinking isn’t too different:

  1. Google knows everything on the web
  2. It’s on the front page of Google
  3. Google has done the sorting for me
  4. Lots of people must be using this site
  5. Lots of sites must be linked to it
  6. I can buy from (trust) this website

The cool thing about this for start ups, is that it really only takes an investment in time and thinking to get there. Not a big media buy.

Uncovering the gold nuggets

Posted on by Steve Sammartino

One more quick rentoid spruik. We’ve just added a couple of cool things to rentoid.com: 

The rockstar list

The quirky list

and the ‘surprise’ function

 rentoid-home.png

They’re all decided by members through a tagging system. We’re hoping they’ll add a bit of a social element and in turn unlock some of the gold nuggets we have hidden in our database of listings…. Click ‘em and be pleasantly surprised.     

    

Don’t forget to tell startup blog your thoughts.

My philosophy

Posted on by Steve Sammartino

Talking (via email) with a young entrepreneur last week, the text included the following. Thought it was worth sharing: 

One of my philosophies is this: Launch now – improve later.  

Perfection does not exist… only chasing it does.  

Which means that all things are in a constant state of flux… Accept ‘flux’ and get to market.

The difference between ‘Innovation & Different’

Posted on by Steve Sammartino

While watching entrepreneurs pitch their business earlier this week at the Pitch Club in Melbourne Australia, and colleague and I were disappointed at what some people believe to be innovation.

   

Shannon from Shannon says and I agreed that what many people call innovation is simply – different.

Here’s a clear delineation of the two which is a startup blog mashup of multiple dictionary definitions.

Different: unlike in form, quality, amount, or nature. Distinct or separate. Unusual or differing from others.

  

Innovation: a creation, new device or process. The result of study and or experimentation which improves the desired outcome / usage of said device, process or creation.

 butter-stick.jpg 

Sometimes we only need to understand the true meaning of our words to determine if we are ‘on track’.

Quote – Larry Page

Posted on by Steve Sammartino

larry-page.pnglarry-page.pngLarry Page said:

 

There is a phrase I learned in College called ‘having a healthy disregard for the impossible’. That is a really good phrase. You should try and do things that most people would not.

larry-page.png          ….squint to see Larry….

     

Chances are we’ll still fail to do the impossible most times.

If we don’t try we are certain to fail every time.