As seen on
Back in the halcyon days of the TV industrial complex, an oft used selling point was the fact that something was actually on TV.
The thinking went something like this:
TV advertising is expensive
They (brand X) are advertising on TV
- They have the money to make this investment
- So people must be buying this product
- This product must be good
I will buy this product
It built a sense of trust. Trust that evolved from assumed scale.
Guess what? It’s back! Only this time it’s ‘as seen on front page of Google’.
The new thinking isn’t too different:
Google knows everything on the web
It’s on the front page of Google
Google has done the sorting for me
Lots of people must be using this site
Lots of sites must be linked to it
I can buy from (trust) this website
The cool thing about this for start ups, is that it really only takes an investment in time and thinking to get there. Not a big media buy.