Why failure is scary

While technology and lifestyles has shifted radically in the past few hundred years, the human DNA hasn’t evolved very much at all in the past few thousand. It’s one of the reasons why we are becoming obese. Our bodies are just not designed to have some much access to food, and so much automation and leisure time. Another interesting quirk of our DNA is the fear instinct. An instinct which is totally vital for survival, until a a few hundred years ago. In a pre-civilised world, failure could mean being killed while gathering food.

The problem with the fear instinct is that it gets in the way of us doing our best work in a modern world. It can stop us from proposing amazing ideas, and disrupting old outdated methods. The fear we have is not of death, but these days usually only of embarrassment or financial loss, neither of which will kill us.

This fear robs us of our best chance to make a difference, and generate the momentum we need. The best way to overcome this fear to remind ourselves that the fear we are facing is emotional and not physical. And almost every circumstance, what we are afraid of will not stop us from having a second chance.

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More evidence of screen culture

Screens are beginning to permeate our entire existence. This latest effort from Samsung is seriously a step into the future. A fully connected web enabled window. It’s not hard to imagine this appearing in architectural designed houses and offices in the next 12 months a la minority report. Again it seems that UI is what really matters.

Startups need to be thinking about how they design around next generation screen UI beyond Apple.

[youtube=http://www.youtube.com/watch?v=m5rlTrdF5Cs]

 

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Exposing your ideas

Ideas are like organic matter. If we keep them out of view, out of the light, away from external influence, then all we are really doing is reducing their potential. We are taking away the essential nutrition that could make them thrive grow, and bare fruit.

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Why e-Commerce is different

At first we got confused about how to make money out of the internet. We thought we should be able to demand payment. Silly us, we forgot about the first lesson in economics – that pesky demand and supply. Supply doesn’t automatically equal demand – especially financial demand. On the internet things work in reverse. First value must be created, then it is extracted. It’s the opposite to the previous industrial world of buying and selling.

Now it’s proving, then earning.

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Sowing & reaping

Regular readers of my blog will know that I quite enjoy the process of growing food. That there is much to learn from the process, and it often brings up unexpected results and analogies. Here’s another.

Last year I planted a great deal of herbs. These included basil, mint and oregano. But I had a very frustrating year. In fact, I lost more than 90% of my plants due to the heavy rain and relative increase in insects who seemed to gobble them up as soon as they sprouted. Which I would rather have happen, than use pesticides. But it did annoy me. It annoyed me to the point, where this year I didn’t bother. I didn’t plant any seeds for my summer herbs. I was cranky and decided it wasn’t worth the effort. Until yesterday, when I noticed that nature has been far more generous this year.

Without any attention, effort or otherwise, 3 little basil plants popped up, in good health.

I was pretty stoked for getting something for nothing, until I realised it was simply a delayed reaction. In fact, last year I put in a lot of effort for very little return, and this year I quit. Turns out I quit too early. Imagine the yield I would have received with just a little more effort than none at all? It would have been a bumper crop (as far as you can have a bumper crop in four pots on a decking).

There are a couple of clear take outs for me:

  • Nature doesn’t work to our timeline, it has its own.
  • Yield is not always seasonal.
  • We eventually reap all that we sow.
  • The birds will always get some…
  • Stay the course, it is usually longer than we estimate.
  • When flower blossom, it’s not too late to start working the field again.

All startup entrepreneurs should learn through the art of growing food.

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Big business v Small business

Today I was having a chat with an aspiring web entrepreneur. She contacted me for some advice via skype. I asked her a question about her target audience, suggesting she focus on the top end of town and I thought was worth sharing here:

Antony: I thought it’s best to focus on all small & medium companies rather than big giants

Steve: The size of the company is totally irrelevant. What IS relevant – is why your business solves their problems….
I don’t think you can delineate between big or small business being harder to sell to. I’ve had just as many challenges with each…

Small biz can be tighter with their funds….
Big biz can be locked into deals….

and vice versa…. it’s in our mind….

Steve: What matters is the value your business creates…. when you create value that matters – then the sell gets easier – regardless of the target…

Antony: Thinking…

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