Category: business

Number 1 tip for web entrepreneurs

Posted on by Steve Sammartino

 

GO OUTSIDE !

 crowded-city.jpg  

Sounds ironic or even slightly crazy. But here’s what we must consider.

We are not really in the ‘online’ business. We have a business which just so happens to have an ‘online’ presence.

Itunes is in the music business

Ebay is in the second hand (new) goods business

Google is in the advertising business

McDonalds is in the real estate business

Wikipedia is in the democracy business

Everything is not what it seems. The best opportunities are out in the world where our people are living their lives. The best ideas come from conversations we have, not spreadsheets we do. The best way to engage business associates and customers is to meet and interact with them…

…The best way to market to our world is by being in it, not isolated from it.

In the words of marketing polymaths Reis & Trout: “An office is a very dangerous place to watch the world from”

Cut through v2.0

Posted on by Steve Sammartino

In March of this year I did a post on a small business gaining some cut through which you can see by clicking here.

And just yesterday local water manufacturer ‘Another Bloody Water’ had a delivery truck driving around with the entire truck covered in grass, which can be seen below.

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In the middle of a concrete grey city you know it turned heads and had plenty of cut through.

 

I know a trend when I see one!

Now Get Lost – Hummer?

Posted on by Steve Sammartino

Hummer have recently launched in Australia. The opinion of the Hummer is quite a divide of love / hate.

 

Below is a picture of the outdoor campaign which is running on trams and outdoor super sites.

 hummer.jpg 

The tag line “Now get lost” – Hummer, is not without a subtle sense of irony.

 

Did the marketing team in charge consider the negative flack many give the Hummer? The unwanted gas guzzler? Is the copy line appropriate for launch a campaign?

 

The startup blog opinion on Hummers isn’t relevant. What is relevant is the lesson for entrepreneurs:

 

Always consider the ‘multiple angles’ of any copy line.

Blog Action Day – my 2 cents…

Posted on by Steve Sammartino

This is a modified ‘repost’ from the early days of Startup blog. But it’s here to read again because I personally feel it is the truth underneath the climate change story.

 

Climate change is regarded by many as the biggest problem facing the global community.  It’s an issue that is unlikely to be resolved any time soon due to the fact the climate change isn’t the problem. It’s actually the symptom. The problem is excessive consumption.

 

Shopping trolley

Everything we do (consume) happens to emit greenhouse gases. Driving, eating, buying, mining and buildings all consume energy and resources being manufactured, delivered and used.  Governments and corporations are unlikely to encourage reduced consumption because apparently, growth is good.

 

Buying tree to offset carbon gas emissions isn’t enough.

 

Consider, then espouse.

 

 

Great Viral – Wilkinson Sword

Posted on by Steve Sammartino

When you click on the link below I’m sure you’ll agree why Fight for Kisses is a benchmark viral. It’s nearly as good as the Mini Copper S campaign last year. It’s much better than the Cadbury Gorilla this year, and here’s why:

It’s relevant to the product they’re selling.

Not simply entertaining and funny. (which by the way it is)

Click here to watch it.

Kudos – Wilkinson Sword.