Great Viral – Wilkinson Sword

When you click on the link below I’m sure you’ll agree why Fight for Kisses is a benchmark viral. It’s nearly as good as the Mini Copper S campaign last year. It’s much better than the Cadbury Gorilla this year, and here’s why:

It’s relevant to the product they’re selling.

Not simply entertaining and funny. (which by the way it is)

Click here to watch it.

Kudos – Wilkinson Sword.

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