What business are we really in?

Old music tape

The business we are in is the problems we solve, not the product we sell. During times of great technological upheaval, problems get solved in new and unexpected ways.  This is how companies get disrupted. The single way to ensure any business remains valid is this:

We must always love our customer more than we love our infrastructure. 

If we truly do this, then we’ll be able to endure the pain required during the inevitable transition.

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