There are many business models that are under attack. The landscape is changing and their future is dim. If we face this reality, the most important thing we can do is not pretend it is just a phase.
And if we are the disruptor, then we must continue even if the movement is slower than we expect.
I think Winston Churchill said it best with this quote:
The truth is incontrovertible. Malice may attack it, ignorance may deride it, but in the end, there it is.