Great bootstrapping

This Nutrigrain commercial isn’t really about cereal. It’s a message for Entrepreneurs. Take a look.

Notice how he didn’t let his environment (non coastal) hold him back?

Notice the tools he built to train himself and replicate his desired future?

Notice, the time invested in his dream, the years of dedication?

He wasn’t concerned about the resources he didn’t have, rather those he could use to bootstrap his training. It’s an attitude that all entrepreneurs should have.

Best we take a second look.


  1. notice how he had a devoted mum?
    notice how it didn’t happen overnight?
    notice how the journey was the story?

    …just some more thoughts from ‘otage


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