A real bootstrapper – literally

The other day I was in the RACV club when I ran into a business I had heard about.

shineshoeshine – which as you’ve probably guessed is a shoe shine business run by bootstrapping entrepreneur Kate Kay.

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I had a chat with Kate who has a permanent shoe shine location in the Rialto Towers in Melbourne – a classic corporate targeted location. But also sets up in lots of temporary locations as can be seen above in the RACV city club.

There’s a lot to like about this business:

  • low startup costs (Some polish, foot stools, a chair…)
  • Reinvents old world values and personal service
  • Instant cash payments for service
  • Ability to be mobile

and my favourite part which I’ll talk about in more detail….

What Kate is now doing is offering her services as a promotional tool. Where brands & company’s can hire her services as a special offer to their staff or customers. The cool thing about this idea is that Kate can become your personal selling agent and talk to her ‘captive audience’ about which ever topic you choose, while her and her staff are busy shinning.

I think it’s a great idea, with a cool point of difference – You can contact her here.

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How to advertise for free

The next post on startup blog will talk more about this whole ‘free advertising’ on the internet stuff: In the interim, here’s the latest episode in rentoid.com free advertising. Which is pretty funny.

By the way, it took 15 minutes and zero dollars and was a great deal of fun after lunch. (and yes, I am on the bike)

[youtube=http://www.youtube.com/watch?v=B1J9EIhCV-k]

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