Here’s a little thought experiment I did on paper while flying from Dubai to New York. I think it’s important to visualise our thoughts. You never know what our toughts might turn into. This one is a bit obtuse, but might be worht a close look.
Tag: Ideas
Dubai Series: From Chrysler ‘A Space’
Here’s another simple innovation from an old industry, a parking lot, actually giving a hoot about their customers.
As you can see in the pic there is a little red or green light above every space indicating its availability. So the tiny car space mirage is now a thing of the past. The thing that actually excites me about this innovation is that it doesn’t benefit the car park owners. They’d be better off having cars drive around longer searching for a spaces and elongated traffic jams, which would result in greater revenue. But they chose this instead which is very cool.
What stuff is your business doing for them, and their benefit?
Reverse
A great meme in business is the law of the opposite. ‘Every market, has an equal and opposite market. When I saw the video below it reminded me of it. More importantly, it reminded me that the real opportunities are often the reverse of what we think they are.
[youtube=http://www.youtube.com/watch?v=JwsBBIIXT0E]
*Footnote: This video also says something poignant about authority