A great meme in business is the law of the opposite. ‘Every market, has an equal and opposite market. When I saw the video below it reminded me of it. More importantly, it reminded me that the real opportunities are often the reverse of what we think they are.
[youtube=http://www.youtube.com/watch?v=JwsBBIIXT0E]
*Footnote: This video also says something poignant about authority
I made a post a few years ago of a guy who did this and sold it as advertising to some big name brands. http://www.rosshill.com.au/article/the-cleanest-graffiti-in-the-world/