Meet Alistair

Meet Alistair Leathwood. Alistair is the Managing Director of a large research firm. Research is a typically conservative industry, which for good reason is filled with conservative individuals. The type of individuals that are diligent, thoughtful, sedulous, hard working and considered.

Alistair is also one of these people.

The interesting thing about Alistair is that he doesn’t let the reality of hard, thoughtful and considered work get in the way of fun. Alistair knows that it is possible to display personality, have fun and actually still get work done in a professional manner. And when I caught up with Alistair for lunch today he told that he doesn’t just ask his people to have fun in the office, he mandates it.

Just quietly, this is the kind of attitude I can dig. An attitude that knows that a suit and tie are not the basis of diligence or insight.

So here’s little picture of how cool cat Alistair rolls. He’s an everyday colored sock man, regardless of what else he happens to be wearing…. and the bead necklace? Well he’s had it on every time I’ve seen him and he reckons he’s worn it everyday for the past 10 years. He then went on to say, the shirt and pants where for me, while the socks and necklace were for him!

It feels a lot like the industrial revolution and the marketing of widgetry had a subconscious influence on what business people would wear. A specified expectation of limited differentiation which I will be glad to see the end of. I think we should all take a sock out of Alistair’s drawer and ensure we don’t become our own version of Mista Bob Dobalina

And don’t panic, the world is quickly learning that how smart and capable we are is not dependent of our uniform.

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Experience vs Youth

I was recently reading an article which asked advertising people if they had to choose youth or experience what would they choose.

Ogilvy executive chairman Tom Moult sited the exemplar below.

There’s an old David Ogilvy story. He was looking at some creative work from a junior. He asked how the guy how he knew the ads would work, the junior explained that he was sure they would as his intuition told him so.

Ogilvy said, “Imagine your appendix ruptures right now, and I rush you to hospital. There are two surgeons available, one is an experienced surgeon, and the other one is new to the game but is offering to operate on you using his intuition. Which one would you choose?”

While David Ogilvy was a genius, and this is a compelling allegory he forgot one important thing. Advertising is not surgery. It’s not even a science for that matter, so we should never judge it as such.

What would I choose?

A youthful attitude.

Youth is a state of mind and our mind is as nimble or as old as we let it be.

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The waiting game – Eye on Australia

Grey Advertising just conducted it’s Eye on Australia sentiment study for the 21st year. The study focuses on how Australians are feeling socially and economically with view points on various industries and demographic groups. This year the results have been complied in a cool animated info graphic below.

A great snapshot for marketers and entrepreneurs alike. Enjoy!

[youtube=http://www.youtube.com/watch?v=rCpekmviZo8]

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The irony in business

I’ve spent a significant amount of time in both small business and big business environments. And the over riding conclusion I’ve come to is this:

Big Business is about the small picture.

while…

Small Business is about the big picture.

While it seems unlikely, this irony is true for most of the people involved in either scenario. Big business due to their success and size split the tasks up into tiny little pieces. “Mary is responsible for new product development of our fat free, individually wrapped, cheese slices for the South West region”. The people become cogs in a machine that is so big the world becomes obscured. While in startups and small business we are responsible for, well everything from customer complaints, to invoicing, to media interviews.

So before we transition from big business into a startup, it pays to pay attention to the big picture because all too often when we ‘grow up’ working for big companies we lose sight of the real world we operate in.

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The future of television

I came across this terrific piece of film where the founder of Advertising Agency Wieden+KennedyDan Wieden spoke on the future of TV. He has a smart point of view on “The New TV Landscape” and the opportunities it presents in business.

Besides the fact that it is a great micro lesson, for me it’s another reminder at how terrific the world is today where we can have almost instantaneous access to the worlds great thinkers, for free. As entrepreneurs, we just need to seek it out.

[vimeo=http://vimeo.com/38336537]

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Risk & Conservatism

I like to embrace risk, disrupt and take the path less traveled. But I only do this when it comes to innovation in business. When it comes to family, I prefer to take a conservative a approach.

An important life trick, is to know which parts are worth behaving in an unexpected or unusual manner.

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Entreprenuerial double dipping

An important fact that emplyees and entrepreneurs ought remember:

You can’t sell your job.

Yes, we can build personal brand equity, but the revenue and value we create belongs to the owner of the organization we work for.

This leads me to an important factor that we must remember when we set out out on our way into startup land. We get the uncommon opportunity to get twice the benefit of everything we create. Let me explain.

Whenever we make a sale – we get to keep the gross margin. Put it in our pockets as profit. If we do this often enough, and well enough we also usually have a residual amount that we can pay ourselves as a wage. (yes, it is the opposite of what most people think, profits come before wages when we are building a business.) But the real kicker is revenue we create becomes a sale-able asset. We can sell our invented revenue stream. What this means is that for every dollar we earn, that is a dollar that we can sell. It’s a kind of entrepreneurial double dipping. And this is exactly the same thing the company anyone works for is doing by employing people.

The reason we can sell this revenue, is that the average sale price of a company is its annual revenue figure. So $1 in in real terms equals $2 generated.

Startup Blog says – get out there and generate.

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