The Economics of Health

There are lots of business and life lessons emerging from the global Coronavirus pandemic. The first is simple, without our health, there is no economy. Health is the ultimate life goal and that needs to be atop of our decision hierarchy.
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Getting Priorities Right: The Australian F1 Grand Prix – This needs to be cancelled immediately.  It is the opposite of what every medical professional is recommending – a large gathering of people. As an economic rationalist, the best long term economic strategy is to be conservative. Let’s listen to health professionals. Let’s over react. The consequences of an under reaction could be catastrophic and cost more lives. The short term economic gain of an event, will certainly result in a longer term economic cost. Economic short term-ism never ends well.

The fact that our government has released an ‘economic stimulus package’ tells the story of their priorities. They’ve got the order of things back to front. They ought be protecting health now, and the economy later. Certainly protect the financially vulnerable in real time, but the best way to do that is focusing on stopping the spread by flattening the infection curve as quickly as possible. See below;

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Practice what you Preach: My advice above is not coming from the cheap seats. My work includes delivering keynote speeches at large public events around the world. The cancellations are coming in thick and fast, and I welcome it. There is a real economic cost to me, but I’d rather we reduce the overall impact sooner, and get back to normal quicker. Health now, business later.

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Respect your Customers: I have contracts with many of my customers. When they call to cancel or postpone work, I ignore the contract and focus on the person, the situation and how we can find a solution together. If there was ever a time to gain loyalty from the people you deal with, then it is in times of rapid change and uncertainty. People remember how you treat them in times of social stress.

At the end of the day, global issues like this effect everyone, but we get to choose how we react.

The power of bad decisions

A bad decision is better than no decision. Yep, I’d rather get it wrong than suffer from inertia. I  will point out that I’m talking here about non life threading concepts, or decisions which could lead to total financial disaster. But generally, most the of the decisions we need to make personally, in business and startups fall into neither of these categories.

The power of a bad decision is the real world feedback they provide. They allows us to cross one of the possibilities off the list. Not doing anything or procrastinating on a choice is the enemy of momentum. And momentum is game winning.

I can recall working in large companies and how often they’d research the daylight out of ideas. I’m certain they did this to avoiding making a call. Managers making sure they remove accountability from themselves… they could use research to save their ass. In this decision time they could’ve tried multiple activities, and instead choose to pontificate on the possibilities. A decision on the other hand would uncover what actually works, save money on research and opportunity cost. The final irony being the majority of these slow corporate decisions still turned out to be wrong.

So in the spirit of new beginnings for a new year – I say embrace bad decisions. Ultimately they will lead us to the right ones.

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Decision intertia

I was having an interesting discussion with a colleague Cris Pearson (founder of Skitch & Comic Life) about pricing models on the web – as soon I’ll be changing the rentoid model.

I asked his some advice and his response was so simple it is till ringing in my ears.He said;

The more choices you give consumers, the less likely they are to do any anything.

Cross road decisions

He then went on to say ‘choose a price’ not multiple options, to avoid decision inertia. The question for startups is – what complexity barriers have we created which stop our people from buying from us?

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