In March of this year I did a post on a small business gaining some cut through which you can see by clicking here.
And just yesterday local water manufacturer ‘Another Bloody Water’ had a delivery truck driving around with the entire truck covered in grass, which can be seen below.
In the middle of a concrete grey city you know it turned heads and had plenty of cut through.
I know a trend when I see one!
Hummer have recently launched in Australia. The opinion of the Hummer is quite a divide of love / hate.
Below is a picture of the outdoor campaign which is running on trams and outdoor super sites.
The tag line “Now get lost” – Hummer, is not without a subtle sense of irony.
Did the marketing team in charge consider the negative flack many give the Hummer? The unwanted gas guzzler? Is the copy line appropriate for launch a campaign?
The startup blog opinion on Hummers isn’t relevant. What is relevant is the lesson for entrepreneurs:
Always consider the ‘multiple angles’ of any copy line.
From the great mind of Jim Rohn:
“The having, is in the doing.”
Worth pondering.
When you click on the link below I’m sure you’ll agree why Fight for Kisses is a benchmark viral. It’s nearly as good as the Mini Copper S campaign last year. It’s much better than the Cadbury Gorilla this year, and here’s why:
It’s relevant to the product they’re selling.
Not simply entertaining and funny. (which by the way it is)
Click here to watch it.
Kudos – Wilkinson Sword.
An MP3 will be uploaded shortly for those who missed it.
Today I am being interviewed on ABC radio (Australia) to discuss www.rentoid.com
The interesting thing is that I didn’t pitch for the interview, they called me. This is great news because it means that we’re starting to get some real traction with rentoid. It also means that the general populous believe as much as we do in the community and environmental benefits of the service. So they’re helping us spread the word.
The interview is at 5.10pm – Melbourne / Sydney time Australia.
You can listen live on line by clicking here. You can convert to your local time by using this link.
Happy listening.
Self help books are great. How to books are great. Blogs are great.
In fact there is probably no better way to learn how to do anything, improve our life and achieve our goals. But at some point we need to put the books down, and resist the temptation to buy another one when next browsing through the local bookstore.
We have to implement instead.
Every book on entrepreneurship, finance (insert topic here) has a slightly different spin – the next big idea. One which could change our thinking and even tempt us to re-do our plans. It’s at this point we need to test things in the real world. The only thing more valuable than planning and learning is doing. If things don’t work, then we can go back and look at another theory or method.
So let’s all turn off our computers, stop reading (writing) this blog and get out there and implement our vision. Good bye, and good luck.
In Melbourne there’s a sporting club called the MCC. The Melbourne Cricket Club. Being a member gives you the rights to attend any sporting event at the MCG stadium (which seats 100,000 people).
Granted they are great seats to watch the football from. It also has a couple of restaurants and old school establishments within its confines. The membership costs about $500 per year…it’s nice enough.
There’s a 20 year waiting list to become a member of the MCC!
You need someone to die before they admit another member. People talk about how long they’ve got to go before they’re likely to become a reserve member.
It’s a rare business where making customers wait is part of the allure. Sure there’s a lot of history as the club is over 100 years old. I wonder how a start up with a premium / unique product could make ‘waiting’ a selling point?