Good stuff is not enough

Making really good stuff is not enough. We’ve got to be good as well. Good people. We’ve got to have a DNA encoded into our business which shows we stand for something that is wider than what we sell. I’m not talking about any of that Corporate Social Responsibility crap, or even triple bottom line reporting. I’m talking about caring enough to leave good things behind us in our trail. For the things we touch to be the same or better after we’ve been there.  And most of all, we need to make sure our trail is going to be good, before we carve the path that takes us forward.

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Component Retail

Brands will start shipping product components and raw materials to stores for to be assembled on site… as part of the retail experience.

The customers will become the theatre at transaction.

The desire to create and customize will conspire to create highly interactive and profitable retail concoction. What we’ve already seen in digital…’A mash up of co-creation and mass customization’… we will inevitably see in retail…. The retailers that survive anyway.

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Mission statements are terrible

I once worked for an incredibly successful company called Kimberly Clark. A paper goods company that sells nappies and tissues. They dominated pretty much every category they sold products in. In my first year working there (it was my first job out of University) they had a conference to write a new mission statement for Australia. They invited people from all levels to participate. They ended up with this piece of dross:

“A shared vision to become world class growing through service quality and innovation”

I think I remember it because it is so bad.

I prefer the idea of making mantra. Just a couple of words that are about what we actually do. It should be closer to a tagline line, than a chapter from a text book. Some of the better ones I’ve heard of are below:

Manchester United = Theatre of dreams.

Coke = Within arm’s reach of desire.

Ripcurl = the Search.

I think the best mantras tell people why we exist, rather than what they pretend to promise.

Things to avoid include the word service or products, or best or anything that smells like an MBA wrote it.

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Winklevoss syndrome

You may have heard of the Winklevoss Brothers. They’re two of the luckiest people on the planet. They received a reported $65 million in a settlement from Facebook for essentially having an ‘idea stolen’. Latest reports are that they unhappy with the settlement terms because Facebook has recently been valued as high as $50 billion.I’m calling it Winklevoss Syndrome.

Winklevoss Syndrome = the false belief that an idea is ownable and that the real value of a business is strongly linked to the idea. People who suffer from this syndrome believe that they have some kind of ownership rights to something because they thought of it.

Although Mark Zuckerberg may have taken their idea, but he’s the one who built, it, funded it, promoted it, resourced it and expanded it. I’ll go as far as saying that the Winklevoss brothers are delusional if they believe they had anything to do with the success of Facebook. The idea of a social network has nothing to do with the act of building and populating a social network. Ideas in isolation have no value, ideas once executed ‘may’ have value. It’s also worth remembering that every idea that any number of people could or did have, would always be executed very differently. I think the Winklevoss brothers are the luckiest entrepreneurs on the face of the planet. They received a $65 million dollar gift for an idea and some unfinished pieces of code. They got very lucky they ever met Zuckerberg.

Every fresh idea usually has thousands of entrepreneurs around the world toying with it or building it. Simply because they have foundations in common trends, insight and technology evolution. So next time you see your ‘idea’, being brought to life, remind yourself that you didn’t ‘do’ anything about it. And then resist the temptation to suffer from Winklevoss Syndrome. Instead we should go and build something and see how limited the value of the original idea is.

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Every-preneur

Today I tweeted a little thought that we are all becoming entrepreneurs:

and then Jason asked me this:

… and here is what I think.

I think it’s great that we are entering an age where everyone can play. The richness of human life comes from the social fabric and the variety in personality and experience. When people enter a commercial world it’s impossible for their experiences, views and values not to emanate into their business. So the net result is a wider array of rich ideas and systems which can benefit real people rather than demographic aggregates. Smaller cohorts can be nimble and focus on pleasing the few. Some may even end up pleasing the many. The net result of the new low barrier world is a richer place to live in, both socially and economically.

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New Leadership

I heard a great quote from author Joseph Nye on leadership:

Leadership is no longer about being king of the mountain, it’s about being centre of the circle.

With quotes like this I think his book called Soft Power would be worth a read. I also love the idea of leadership being about gathering, centric and inclusionary. As opposed to being top down and domineering.

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