Being unscripted

The really great words, expression and soundbites can only come from an unscripted scenario. This news report is a classic example of a human expressing herself with all her heart, and I love it. In fact her entire body was talking.

[youtube=http://www.youtube.com/watch?v=udS-OcNtSWo]

I reckon life and communication is much better when it is unscripted and real. It makes me wonder how we can be more ‘real’ when pitch for business?

Then, we must consider the meme element. If we ever your brand or idea or self to be ‘meme-ified’ then it is never going to happen unless we ‘let ourselves go’ just a little…

Here’s just one of the mashups…. Enjoy.

[youtube=http://www.youtube.com/watch?v=bFEoMO0pc7k]

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BMX Nostalgia

Might just be the most powerful emotion when it comes to Marketing. What’s also interesting is that we’ll often pay a significant premium to exercise this emotion. Here’s a conversation I just had on-line with a friend.

The question for startups is what other products, services and ideas can you bring back for wealthy adults to relive their childhood?

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The irony in business

I’ve spent a significant amount of time in both small business and big business environments. And the over riding conclusion I’ve come to is this:

Big Business is about the small picture.

while…

Small Business is about the big picture.

While it seems unlikely, this irony is true for most of the people involved in either scenario. Big business due to their success and size split the tasks up into tiny little pieces. “Mary is responsible for new product development of our fat free, individually wrapped, cheese slices for the South West region”. The people become cogs in a machine that is so big the world becomes obscured. While in startups and small business we are responsible for, well everything from customer complaints, to invoicing, to media interviews.

So before we transition from big business into a startup, it pays to pay attention to the big picture because all too often when we ‘grow up’ working for big companies we lose sight of the real world we operate in.

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Meeting efficiency barometer

As I write this I am siting in an airport lounge and thinking about how much work I have got done, simply because I have not been interrupted by meetings.

But let me start by saying there is nothing more powerful than people sharing ideas when done right, the problem is that most meetings are what I call ‘Public Reading Scenarios’. That is people aggregating in the same room so that someone will read to them, something they could read in their own time, or more often the case, is totally irrelevant and no meeting is needed.

So I started doing this weird exercise every time I happen to be in a meeting filled with people. What I do is this:

  1. I count the number of people on the meeting.
  2. I decide what I think the average salary in the room is.
  3. I work out the hourly rate of the average salary.
  4. Add this to the number of hours the meeting goes for
  5. Work out the cost of meeting in wages

Last week I was in a meeting with 22 people. I calculated the average salary as $150k per annum, which then translated into an hourly rate of  $75. The meeting went for 5 hours. The cost of this meeting was then $8250. I don’t care how big or wealthy the companies involved are, this is a lot of money. What makes it more significant is that most meetings are pointless – as this one was.

This meeting in particular was what I call a ‘Public Reading Event’. There was now real exchange of ideas, debate or in depth discussion. Rather a few people stood in front of copy heavy power point slides and read it out to the people sitting around eating muffins and pretending to listen. A total waste of time and the $8250. This is before we add to the price the opportunity cost of real work that wasn’t done during the 5 hours, or the cost of the meeting ‘culture’ it creates. And we all know a strong ‘meeting culture’ results in a vortex of indecision and slow business practice.

No point raising the issue without proposing a solution. So here is mine.

We add a widget to every email / meeting / calendar organiser which does my calculation above and estimates the ‘Cost of the meeting’. So when the meeting request is sent through the organiser and the participants see the cost in time – which is the real cost. It would say something like – estimated cost of meeting $3000. If people have to travel it should calculate that cost as well. This will make people think twice before they send the meeting request. It will also make us think twice before we accept the request. We measure the cost of most things in a company, but for some reason we rarely measure the cost of employees time in ‘salary employee’ environments, which is ironic when they usually represent 20-50% of the cost of running most companies. The widget is a pretty simple idea that could be mashed into any calendar function. Maybe it’s an iPhone calendar app that someone ought build?

When a meeting does occur and we agree it is worth while and attend, there would be a pretty strong emphasis on the value that occurred during it. I’m certain that ‘Public Reading Events’ would be a rare experience indeed.

So the only question remaining is which nimble app startup firm is going to build this?

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The genius of Paul Graham – essays

Paul Graham of Y Combinator fame has to be one of the sharpest startup minds on this humble planet. His essays on the topics of business, culture and startups are nothing short of genius. I was catchup up on his work recently I found his essay on Frighteningly Ambitious Startup Ideas simply gripping.

If you haven’t happened upon his writings yet, I suggest you log out some time to do it. You’ll be so inspired you might just start to get amped up and take some serious action. They are another reminder of how lucky we are in this day and age to have free and omnipresent access to the worlds greatest thinkers who share their philosophy and ideas for free.

Paul Graham Essays

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The wood chips

In my previous blog entry I spoke about ‘leveraging the wood chips’. Which is an old business maxim on how whatever we do has some kind of externality, off cut or by product which can be leveraged (very often sold) in some way to invent a new revenue stream. And while it may be obvious that many large business have such an opportunity, we also have this opportunity as individuals to realise the value of our wood chips.

Before I get into the what and how we can leverage our wood chips, let me share a couple of examples of well known brands, companies and products which are essentially ‘the wood chips’ – which incidentally comes from the obvious description of what we can do with timber off cuts from some kind of craftsmanship.

Vegemite: Australia’s largest brewers including CUB (now SAB) sell their brewers yeast (a form of woodship) to Kraft foods to make Vegemite from. All my Australian readers will now how big this brand and business is.

Paddle Pop: The Australian stick ice cream stalwart is actually what is called a ‘re-work’. The raw materials are the off cuts from other more premium ice creams in the factory.

Ruby on Rails: Is a software programming language that was developed for the building of Basecamp – a 37 Signals application. Which has now become a general programming language that was released to the public as an open source platform – as a gift.

LPG – LPG is synthesised by refining petroleum or wet natural gas. Liquid Petroleum gas can be used to run cars and heat homes.  At first it was wasted, then it was captured and used.

Infact, many of the startups funds and Angel investing organsations are the wood chips of previously successful entrepreneurs.

My wood chips

In the first instance I took my Marketing skills into the web startup entrepreneurial scene when I launch rentoid.com. While I had virtually zero web and tech skills I made up for the gaps in project management, promoting my work and understanding consumer trends.

After I launch rentoid successfully as a ‘boot strapped’ business – this blog became a source of woodchips where I could further share and promote my ideas as they developed.

My Startup School, was the wood chips of rentoid and this blog – all pulled together as intense weekend where I share all my key learnings over 2 years into 2 days. Hence providing a valuable short cut to others entering the space.

Public Speaking is something that I have embarked upon more recently where I share ideas on business, the digital landscape and marketing. The real reason this is possible is due to the amount of pitching I have done in my own business endeavours. Without realising I became quite a proficient public speaker for which I am now regularly paid very well to do.

There are others, but you get the picture.

We all have some form of wood chips we can leverage and generate revenue from. Often at a higher rate in relation to the investment required to generate them – remember they are essentially an externality. We just need to stretch our imagination to see what they are, and most important let people know we have them on offer.

Happy wood chipping!

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10 ways to significantly increase your income

There are a bunch of ways to increase our incomes. Whether we are business owners, startups or employees the principals are the same. So here’s a list of 10 things we can do (starting tomorrow) to boost the income we receive from whatever we do.

  1. Learn or improve our public speaking skills – Our ability to sell ourselves and anything verbally is still the number skill in business. Anyone who can speak in private, can speak in public – it just takes practice. There are tricks we can learn and if we learn them what we earn will increase dramatically.
  2. Write a blog – If we write a blog on what you do it has a wondrous way of increasing our knowledge bank, our reputation and builds a verifiable asset we can use to sell our credentials. All I can say is that of all the things I’ve done in my life, blogging has created more  economic benefit for me than anything else. You’ll only know how this happens if you have faith and do it.
  3. Keep your body in good shape – I believe it has two important ways it impacts our earning potential. Firstly a fit body has a brain that works better. This is a medical fact. Secondly, people subconsciously judge us on what we look like. If we are in good shape people increase their trust levels of us. Because we look after ourselves, they believe we can look after them and their business. I know this is almost cultural heresy, but I do think it is true.
  4. Groom & dress well – As per the second point above. How we look is an asset. It doesn’t mean we need to wear expensive clothes or look like a movie star, but have pride in our own human existence. Never be afraid to invest money in nice clothing.
  5. Work harder on yourself than you do on your job – People buy us as they asset, both in startup land and employment land. So we must invest in self development more than developing the business. If we do the former, that latter happens automatically.
  6. Leverage the wood chips – Every job has some kind of ‘off cut’ or left over which is part of the process of being productive. This is often a great asset which can be leveraged. Know what your wood chips are, and take them to market. This not only invents revenue, but displays vision. People will notice.
  7. Learn another language – It might be Chinese Mandarin or Javascript. Any language will do. The point is that it increases our mind power and enables us to see and understand things that other people can’t. It is far more impressive to know how to speak another language than it is have a post graduate qualification in the same area. It separates us from the crowd. And differentiation leads to greater income.
  8. Help others grow – Help friends and colleagues achieve their goals. Help them with what you know and inspire them to be all they can. Do it without desire for any repayment. It will inspire you and karma will return the benefits.
  9. Save 30 percent – Keep 30 percent of your income to be invested. Do this before any expenditure occurs at all. Put 10% into active capital (your own entrepreneurial ideas). Put 10% into passive capital (shares, interest bearing deposits, other peoples business ventures) and put 10% back into society – this should be defined by yourself. It takes far less than people think for the compound benefits of such a simple financial strategy to accrue.
  10. Spend 10% on your income on self education – No matter what we earn we must ensure we allocate 10% of this to re-educating ourselves. In a world of rapid change this is not a choice but a must. This is the ingredient to continued self worth and value. It pays for itself many times over. Just ask any millionaire.

By the way this list is ‘non-exhaustive’ – but a set of activities I have learned and used. Maybe you’ve got some additional tactics you can share in the comments.

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