The really great words, expression and soundbites can only come from an unscripted scenario. This news report is a classic example of a human expressing herself with all her heart, and I love it. In fact her entire body was talking.

I reckon life and communication is much better when it is unscripted and real. It makes me wonder how we can be more ‘real’ when pitch for business?

Then, we must consider the meme element. If we ever your brand or idea or self to be ‘meme-ified’ then it is never going to happen unless we ‘let ourselves go’ just a little…

Here’s just one of the mashups…. Enjoy.


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