That if we achieve our startup dreams. Our legacy is far greater than conspicuous consumption or a large trust fund for our kids.
If you make bank, don’t become a jerk or ruin your kids.
Category: entrepreneurship
Failure = Success
The choice between opinions & objectives
Our experiences shape our views. Maybe even define us as a person.
We have opinions.
Occasionally these opinions might hold us back from the ‘discovery process’. The process which leads us to our objectives being achieved.
When our opinions conflict with our objectives we must choose. Choose which of the two is more important to us. Do we want to hold onto our opinions, or achieve our objectives?
It’s rarely a simple choice. Often one of ethics. Sometimes one of admitting fault, changing direction, making mistakes, or possibly stepping on others. There is no right answer, just an internal choice.
A starting point may be taking the course that will help us sleep at night when we’re 84.
As seen on (TV) Google
As seen on TV Google…
Back in the halcyon days of the TV industrial complex, an oft used selling point was the fact that something was actually on TV.
The thinking went something like this:
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TV advertising is expensive
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They (brand X) are advertising on TV
- They have the money to make this investment
- So people must be buying this product
- This product must be good
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I will buy this product
It built a sense of trust. Trust that evolved from assumed scale.
Guess what? It’s back! Only this time it’s ‘as seen on front page of Google’.
The new thinking isn’t too different:
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Google knows everything on the web
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It’s on the front page of Google
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Google has done the sorting for me
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Lots of people must be using this site
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Lots of sites must be linked to it
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I can buy from (trust) this website
The cool thing about this for start ups, is that it really only takes an investment in time and thinking to get there. Not a big media buy.
Uncovering the gold nuggets
One more quick rentoid spruik. We’ve just added a couple of cool things to rentoid.com:
The rockstar list
The quirky list
and the ‘surprise’ function
They’re all decided by members through a tagging system. We’re hoping they’ll add a bit of a social element and in turn unlock some of the gold nuggets we have hidden in our database of listings…. Click ‘em and be pleasantly surprised.
Don’t forget to tell startup blog your thoughts.
Belief vs Policy
Sometimes a belief is more poignant than a policy. Here’s one of ours for rentoid.com
Click the above to see & share it.
What does your start up believe in?
My philosophy
Talking (via email) with a young entrepreneur last week, the text included the following. Thought it was worth sharing:
One of my philosophies is this: Launch now – improve later.
Perfection does not exist… only chasing it does.
Which means that all things are in a constant state of flux… Accept ‘flux’ and get to market.