Irrational fear and the waterfall

Jumping off a waterfall

You walk up to the edge of the waterfall. You look over the edge at the drop. It seems a bit higher than it really is. It’s a few meters or so. The water underneath is a beautiful green blue. It’s a popular place to swim and jump off. It’s deep enough and wide enough for some safe fun jumping action. You know it’s cool to do it. In fact, you’ve jumped off the same place a number of times. It’s always been a bit scary, but worth taking the plunge and a joyous relief when you do. But still, looking over the edge is nerve wracking, and the longer you look, the worse it seems. The fear takes over, and you become irrational about the risk. You hesitate and doubt yourself. Eventually you jump, and it turns out OK. Then you remember that it was always going to be Ok and you should’ve jumped much sooner.

I had a week full of waterfall moments.

I’m working on a number of projects where I’ve had to have uncomfortable discussions, and all of them have seemed more daunting than they actually were. Afterwards, it was clear I should’ve jumped much quicker.

A mate of mine calls this waterfalling – jumping off the waterfall. He says, ‘Just waterfall it Steve’. He refers to this story when he is scared of something as ‘un life threatening’ as a business conversation or cold call. We all are. And just like the waterfall, the more we hesitate the more our self talk creates fear. So the next time your at the edge, just jump. Remember it’s water down there, not concrete.

You should totally read my book – The Great Fragmentation.

 

Don't waste time finding the best person

The best person

Every now and again there’s a rock band who are global superstars, who also happen to have world class musicians in the band. Eric Clapton and Cream, Chad Smith of the Red Hot Chilli Peppers. But more often the great rock bands have a style and an ethic which is amalgamation of the players. But these players are not world class on their own. I’d put U2 in this category. The four Beatles make the Beatles. John Lennon was a brilliant genius and successful solo musician, but he couldn’t make girls scream on his own. He was different.

In startups what we are really building is a team and a culture. We talk about trying to find the best coder, the best UX guru, the ultimate growth hacker, but we should focus on is having the best culture where amazing collaborations can happen. If we want to be the best at something, we should probably be working on our own.

You should totally read my book – The Great Fragmentation.

How to clarify your goals in 1 minute

The Jerk Store

Setting goals can be harder than it sounds. Here’s a simple way to do it. Write down the answer to these 3 questions:

What am I trying to to Achieve, Avoid and Preserve.

They are much easier to answer because they provide a value set and a guiding philosophy. The answers will come as soon as your start writing…. try it.

Here are my three answers for my work:

  1. I am trying to achieve a reputation for thinking, writing and speaking on technology & business.
  2. I am trying to avoid working with jerks.
  3. I am trying to preserve my independence with my work at all costs.

These answers inform what I should do with my time and opportunities. To do number 1 I need to write and think everyday. I need to undertake projects and startups to gain the knowledge to write and speak about. To do number 2 I need to be focused more on people than the size of opportunity. I need to sample people I work with before I engage in a long term projects with them. To do number 3 I need to create value for others so I can work as a freelancer, which then funds my projects. I need to think twice about accepting offers for venture capital (say with Sneaky Surf) or highly paid projects which take up too much time.

Oh, and when it comes to questions about goals and what it is that we want to do with our life, it’s important to remember that we can change our mind without notice. Just because your wrote a script, it doesn’t mean it can’t be revised. After all, it’s your script.

You should totally read my book – The Great Fragmentation.

You own prime time now

Punch Clock

Prime time used to be a big thing, sure it’s still a thing, but a diminishing one. You can probably remember when the 6 o’clock news mattered. You can remember when the sitcoms hit the airwaves at 7.30 and the movie at 8.30pm. They all made sense because we all worked until 5pm. The shops used to be closed from 12pm on Saturday, and not opened on Sunday. The clock, above all things defined the industrial era. Time zones themselves where invented to serve national railroads. The clock told us where to be and when. We had special clocks at work to punch to show when we arrived and left. And smart media worked around this. While time is the key asset in the attention economy, the clock itself is losing its power.

Old media still thinks the clock matters more than it does.

We still have prime time. We still have that time when we sit down and absorb or participate in entertainment, but the time we do it is determined by us. Maybe it’s 5-6pm on the train listening to a podcast. Maybe it’s 11pm in bed watching a Youtube video, maybe it’s placing ecommerce orders at 3pm. The enslavement that goes with prime time is finally evaporating. We have our own airwaves now.

While this trend has started with media (Tv, News, The Press, Web, Radio, Movies) it’s part of the great fragmentation in all commerce and culture. The only question left is whether we are doing business at times which serve history, or those we serve.

You should totally read my book – The Great Fragmentation.

A tyre is only flat at the bottom

flat tyre

When I got my first car I once had a flat tyre and asked my dad if he could come out and help me change it, show me how to do it. And he said;

“I wouldn’t worry about it, it’s only flat at the bottom.”

A pretty funny dad joke. But a very good analogy for problems we face in business.

The entire business is running smoothly, except for some cultural problems in the warehouse.

The UX and product market fit of the app is great, the server is just a bit slow.

The retail store layout, the range and prices are all perfect, we just keep running out of stock.

Our startup is perfectly placed to disrupt this industry, it’s just there’s no way to scale it.

Our customers, supply chain and brand perception are as good as it gets, it’s just our margins are too small to make a reasonable profit.

While the tyre may only be flat at the bottom, it affects the entire operation.

You should totally read my book – The Great Fragmentation.

Understand the tricks Multinationals use to avoid paying tax

Multinational Tax Avoidance

It’s time to get real on Multinational Tax avoidance. In case you don’t know, many of them of have the pleasure of only paying 1% tax on their revenue. Some pay next to nothing in Australia, but you can bet all of them pay less than you and me. Their ‘so called’ profit numbers are much lower than you’d expect them to be based on their revenues. So low, that you’d probably close down the business if your profit to revenue ratios ever got that low.

While we all use the products and services of multinationals. While many of us work for them and sell to them, what they are doing is totally unethical and we need to eradicate it now. It’s simple, they do not pay their fair share, they profit from the use national infrastructure and avoid tax. Tax which could pay for services of national importance. Things like Schools, Hospitals, and Roads. Don’t be evil hey?

The way they do it is with a term known as Related Party Transactions. Oh, and a ‘Related Party’ is essentially ‘them’. Yes, a division of the same company in another country or jurisdiction. A jurisdiction where the tax rates are lower, think Singapore, Ireland, the Netherlands, the Cayman Islands. So let me lay out a few of the tricks from the Multinational Tax Avoidance Playbook. I’ll explain them in human terms and avoid accounting terminology like the Double Irish with a Dutch Sandwich – no, I didn’t make that up.

Tricks Multinationals do to avoid tax

Trick 1: Pay excessive amounts for rights to use brands names, intellectual property or other non physical assets the parent company owns. They have a subsidiary which controls these assets in a low tax country. The local division (say in Australia) pays back money to this subsidiary to use the assets. The rates are usually very high. Often high enough to remove any local profit for operations in higher taxed economies.

Trick 2: Make local digital transactions take place in lower taxed overseas market where the company has an office. Let’s say the customer is based in “Australia’ the transaction will be recorded as sale with say ‘Singapore’. Where the corporate tax rate 17%. (My monthly $5 gmail account is paid to Google Singapore)

Trick 3: Get inter company loans from other divisions of the same company at above market interest rates, pay back the interest to offset local market profits. Ensure money is transferred to low cost tax markets as a high cost tax market expense.

There are many other tricks in this playbook. But all of them involve shifting money from high tax rate markets to low tax rate markets. The Multinationals combine all the above in a menagerie of chicanery too difficult for any mere tax auditor to understand.

Another major trick is basing regional managers in these low cost tax markets to ‘approve strategy’ and ‘brand related’ decisions in order to justify the intellectual property rights payments and revenue shifting. They claim that market is the place where decisions are made. It’s really just window dressing, and all part of the elaborate scheme to avoid tax. Often working for a multinational in Australia involves creating the same packaging for all markets, and making an advertising campaign to be run in many of the Asian markets even though they are ‘inappropriate from a marketing perspective’. This is not done to save on production costs, but to justify the location of IP assets in these low tax regimes. The relative loss in sales through lower revenue is less than the gains made through tax advantages made.

They bury the above tricks in a number of transactions and layers which make it seem more arms length than it is. Add a few international trade agreements to hide behind and boom – 1% tax for you Mr Multinational.

In the simplest of terms this is what they do:

Multinationals take money they make in one country and give it to themselves in another country where they won’t have to pay as much tax.

So lets draw an analogy of what this behaviour would look like for a normal tax paying citizen.

Imagine you are earning a wage. You are a labourer digging holes. For the task you are getting paid $10 an hour. While it takes your entire body to do this work – your arms, legs, back, eyes and brain, these are regarded as very separate parts. They are not part of the one thing – this is your ‘body corporate’. You regard these body parts as ‘related parties’. However, according to you, they are not part of the same body. So your arms need to rent your eyes, and your brain gives your arms a loan of its cognitive abilities. They charge you an amount, which you’d never pay on the open market, at the rates they charge it would hardly be worth doing the work. Your eyes and brain charge your arms $9 an hour for the privilege of their use. Remember you only earned $10 an hour for the work. So your profit is now only $1 per hour. Now you only pay tax on the $1 your earned, because you are expensing the other $9 to your eyes and brain. You now pay 30c on $1 of actual revenue in your local market. You base your brain and your eyes where the tax rate is a low 10%. They pay 10% on the $9 revenue they get. So they pay 90c in tax. All told your new ‘Body Corporate’ has now only paid $1.20 tax on $10 of revenue. Just 12% in what would have previously been around 30% or $3. Boom! This is what the multinationals do.

If this sounds ridiculous, it’s because it is.

The reason Apple has more than $200 billion in the bank is that they can’t bring it back to the USA without tax implications. So they just leave it on the balance sheet and let the shares in the company appreciate by the increasing amount of cash reserves they hold. This then puts the tax burden on the shareholder when they sell their shares instead of Apple paying tax on the cash holdings..

Regardless of the reported Governmental challenges in stopping the multinational tax rorting we should never believe this problem can’t be easily solved and here’s why:

Multinational Tax Hoax 1: Never let the local Government trick you into thinking it’s out of their control. Governments are sovereign and can make whatever decision they want in their market regardless of international trade rule. Just look at how the Australian Government recently beat the Tobacco Industry in International courts with the move to plain packaging.

Multinational Tax Hoax 2: No Multinational Corporation will ever leave a country they can still make money in. They will always accept the lower amount when rules change and here is why: Companies profit and revenue needs to increase every year and CEO’s are judged on it. While a lower amount is not preferable, they’ll take what they can get, rather than pull out and have a bigger profit hole to fill. It’s basic human incentive. The claims by Multinationals that they’ll pack up and go home are simple bluffing techniques that rarely, if ever happen.

Multinational Tax Hoax 3: Lobbying shapes law more than voter desire. Let’s just call it what it is for once. Corporate bribery. A politician’s primary incentive is staying in Government, and they need corporate money to make it happen. Again, personal incentives shape behaviour. Outlaw lobbying, and we’ll go a long way to having a more equal income distribution and claw back the one percenter’s grip on the economy.

So what can we do about it? There are a number of simple solutions. But here’s the best one. Institute a ‘new wealth tax’ similar to land tax. The Government can call it whatever they want, but here’s a suggestion.

Multinational Company Value Tax – a tax based on the estimated company value of the local operations. This should fall outside of local reported revenue and or tax for the multinational. It would be a percentage tax payable on what the local government values the Australian subsidiary operations at.

This is exactly what happens to land holders in Australia. The Government says: “Here is what we value this land at, and here is your land tax bill.” A percentage of the value. No accounting or chicanery can overcome the tax. The government makes the valuation, and sets the rate payable. No further discussions are entered into. Pay your tax – the end.

The Government should do the same things for Multinational tax avoiders. ‘Here’s what we value your Australian operations at, and here is your tax bill”. Pay your tax – the end. Tax tricks become irrelevant – this sits on top.

Here is the kicker. This would be the easiest voter sell in political history. This is something 99 percent of the world can agree on. We’d rather companies pay their fair share, than the GST rate go up or social infrastructure suffer.

It’s time we took a stand on this issue. Yes large companies are an important part of the social and economic fabric, but we need to make Multinational tax avoidance socially unacceptable. Like we’ve done with Environmental damage caused by corporations. Like we’ve done with marketing unhealthy food to children. We’ve done it before, and it is time we did it again.

You should totally read my book – The Great Fragmentation.

You are not stuck in traffic

emoji traffic

You ARE traffic. Yep, we are as guilty as the other cars in it. It is not just them, it is us. So next time you’re late to a meeting because of the road conditions – just arrive late and say this:

Sorry, I was traffic. 

Then you’ve got a nice story to tell them that they were not a victim of traffic but a partial cause.

It’s a bit like this in business. If there is a problem, and we know about the problem, then we are by definition inside the problem. We are one of its parts. We might only be a minor part of it (or a major) – but mere knowledge of it, makes us part of it. We are inextricably linked.

If we want to fix anything, then we have to admit that we are inside it. And if we weren’t inside of it, we wouldn’t be aware of it or worried about it. It would simply not be on our agenda.

You should totally read my book – The Great Fragmentation.