In nature, with every second something lives for, it’s probability of continued life increases exponentially.
The lessons for startups is simple, do the stuff that keeps you alive longest. And the most important thing we can do for our startup is keep our costs low. Low cost operations gives us the advantage of time. And time is the most important asset when it comes to working out our business model. Not capital, not technology, not employees, not research. Just time.
Yes, it’s true. I made this movie in 5 minutes with the help of Lukey Mac (rentoid regular). And all I did was type. It’s not going to get me an Oscar for best animation, but it’s very quick and a cool way to get a message out to your members, fans, family, anything really…
[youtube=http://www.youtube.com/watch?v=uyFvd0hFBdg]
It’s a new website called www.xtranormal.com and I think it is amazing. There is really no limit to where this could go…. Home made full feature animated flicks? Possibly.
For startups it’s a great resource to communicate cheaply (Free) and easily. Build a series of episodes and in addition we can really translate our brand values and personality.
Startup Blog says xtranormal rocks!
I’m launching a new startup. For those who don’t know about it here are some of the key points:
My new startup is my baby due January 25th, and it’s the most exciting one I’ve ever been involved in. We’re involved in more startups than we think…
Startup Blog says: Let’s not define ourselves by what we own, but the cool stuff we do.
If you read this blog regularly you know that I have recently held a Startup School in Melbourne. Beside the fact that it was great fun it also a very enlightening entrepreneurial experience in a way that most businesses are not. It had a start, a middle and an end. It allowed me the entrepreneur to conceive of something, implement it, promote it and post analysis it. This is something we usually must do while our business is in progress.
Events give us the opportunity to improve our entrepreneurial skills, because everything is compressed into a tight time line, with defined deadlines. It forces us to make tough and quick decisions on the marketing mix (Product, Price Place and Promotion).
No matter what type of business you own, or skills you have you can and should run an event of some sort for the above reasons. The lessons you’ll gain will help your full time gig immeasurably.
Startup Blog says: Events are rad.
As a follow up to my last post on The White Collar Reality here is a simple Slide Share presentation as a thought starter of why it matters, and what is happening. This is a snippet from the syllabus at Startup School.
[slideshare id=2503553&doc=startupschool-outsourcingtips-091115025824-phpapp01]
It was easy for white collar workers to be smug during the 1980’s. Their blue collar counterparts faced a dire future as hands on jobs increasingly went overseas to low cost labour markets. It even made it possible for information workers to extract larger salaries as the profitability of their organizations soared. The white collar desk jockey rode the wave of efficiency as corporations globalized and consolidated manufacturing.
Life has a funny way of going full circle. And now it’s our turn, the white collar worker. We are also an endangered species in developed markets.
Yep, you and me. We too, will be outsourced. All us accountants, IP Lawyers, Engineers, Computer Programmers (insert university educated profession here).
Don’t believe me? Then consider this: In India each year there are over 300,000 Engineering graduates and over 400,000 IT graduates who will happily work for 10% of what conglomerate X pays you right now. It’s only a matter of time before large corporations, who are usually struggling for top line growth, can get over the emotional barrier of having a large corporate head office and go offshore. The spreadsheet will make that decision for them. But this time the barriers will be lower than when all the call center went overseas because consumers wont even notice. Society wont care either. They are sick of people earning well above average incomes in ivory towers. No one will feel sorry for us.
Micro outsourcing as provided by Elance, Odesk and Guru for entrepreneurs is just the test case. The head office is next.
What to do?
Stop being a factor of production and start organizing them. Stuff gets done, things can be built, and anything which is done at a desk is about to disappear to low cost labour markets. The way information workers can survive is through undertaking entrepreneurial endeavors (corporate & private). Be able to manage complex projects and by managing situations and people, not doing stuff. The age of the entrepreneur is about to become something which is so significant it changes work just like the industrial revolution did.
Startup blog says: Are you ready?
Get ready at Startup School.
One of the sections at Startup School is building personal brands. Which are of increasing importance in the entrepreneurial sphere. Once upon a time our business reputation built a personal brand. Recently things have flipped somewhat where our personal brands are used to build our business ones. Jay Z style… It just so happens that it works on a micro level as well.
Build a personal reputation, as a smart, caring, and giving person in this new business context (or have some hit song and Hip Hop wars) and you’ll be on the way to building an external financial brand.
So here’s some nuggets from Startup School to get excited about:
[slideshare id=2482471&doc=startupschool-personalbrandingforslideshare-091112045944-phpapp02]
