If you read this blog regularly you know that I have recently held a Startup School in Melbourne. Beside the fact that it was great fun it also a very enlightening entrepreneurial experience in a way that most businesses are not. It had a start, a middle and an end. It allowed me the entrepreneur to conceive of something, implement it, promote it and post analysis it. This is something we usually must do while our business is in progress.

Events give us the opportunity to improve our entrepreneurial skills, because everything is compressed into a tight time line, with defined deadlines. It forces us to make tough and quick decisions on the marketing mix (Product, Price Place and Promotion).

No matter what type of business you own, or skills you have you can and should run an event of some sort for the above reasons. The lessons you’ll gain will help your full time gig immeasurably.

Startup Blog says: Events are rad.


  1. This is true whether you are running a full weekend of education, a big networking event like The Hive, or a more casual coffee meetup – having a strict deadline that is a week or two away and a well defined scope (eg ‘have coffee with a group of 10 startup people’) really gives you momentum when you are thinking about it and promoting.

  2. Totally agree – many businesses can benefit from including an events strategy into their marketing mix. It might require you to bust out of your comfort zone a little (or a lot!), but the amount you learn will be worth it.

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