While in the airport I noticed that budget airline Virgin Blue had made their customers board the plane via stairs on the tarmac as opposed to using the aero bridge. Here’s a photo I took:
The direct aero-bridge was open and connected to the plane. But instead they made their customers board via the tarmac. I can’t help but wonder if this is to help their customers feel like they really got a bargain price. Sometimes perception becomes reality.
Neighborhoodies founder and CEO ‘Michael’ sent this personalized postcard with a order.
Not that I’m enamored with receiving his signature, but it shows he’s in touch, involved and hands on.
Now that’s an important message to send to any business audience.
Action / Reaction:
In physics:
For every action there is an equal and opposite reaction.
In business:
For every market there is an equal and opposite market.
Searching for new business ideas?
Chances are there’s a market waiting at the opposite end of the spectrum of an existing product or market.
Taking the lessons from neighborhoodies.com we’ve upgraded our response to a question on the contact page of rentoid.com
We think it shows we’re real, and says something about us and our values at rentoid.
Would you know what this shop is selling?
I wouldn’t.
Sometimes our shop front, work car, uniform, office, church or website is where the decision is made on whether or not our service is for them.
The good news is, just like a shop window we can:
If our business is in the digital world we have the advantage of a low cost change over.
Start up lesson – make sure people know what you offer the instant they arrive.
According to startup blog: They are any form of visual or language communicate which provide meaning to humans and provide elementary recognition or decision shortcuts. This may only exist as a word, an event or even a memory in the human mind.
Brands have existed as long as homo sapiens have and possibly longer. From an aboriginal waterhole to mountain peaks of significances to any clan anywhere in the world. Even animal names are brands…..although the product was manufactured by mother earth!
Startup lesson: Don’t get hung up on words and visuals. Focus on creating and communicating meaning.
When we start searching / thinking / developing new business name we ought start with .com
The reason is this simple: If the .com is available. Chances are everything else will be….
– trademark registration
– the local internet abbreviation (.co.uk) (.com.au)….
– business name
– limited corporation name
– IPO / stock exchange name
…and anything else worth having. They’ll all be the same.
This advice isn’t coming from the high ground either…. it comes from the battle scars of not doing so.
It may take a long time, but it’s worth the effort. It makes it easier for people to find you. And by definition, any start up should focus on making it easy for people who want to do business with us.