Perception & reality

While in the airport I noticed that budget airline Virgin Blue had made their customers board the plane via stairs on the tarmac as opposed to using the aero bridge. Here’s a photo I took:

 virgin-walk-on.jpg 

The direct aero-bridge was open and connected to the plane. But instead they made their customers board via the tarmac. I can’t help but wonder if this is to help their customers feel like they really got a bargain price. Sometimes perception becomes reality.

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