Bootstrappers business trip

I recently had to conduct some rentoid business interstate. The content of the trip is irrelevant, what’s relevant is the context. rentoid is a small startup with a long road ahead. Cashflow is important vital, so we conserve it where possible. This is what successful startups do. We know where they are on the revenue curve – and so we are frugal.

 

Flights: Cheapest tickets available with no frills budget airline.

 

Time: First flight in morning, fly back after business hours – last flight. This ensures a full day conversations and maximum value within the trip.

 

Hire Car: Smallest cheapest car available (Hyundai Getz 3 door to be precise). Low on cost, low on fuel. Only needs to fit two people and two laptops.

 

Lunch: A burger and fries at a local pub. (at least it had Sydney Harbour views!)

 

Internet access: Hunt down free wifi area and buy a $3 espresso.

 

Dinner: Airport Pizza & a soft drink.

 

Ok, it wasn’t the most glamorous business trip, but the objectives were achieved with the minimum cost, and we had fun. We’ll fly business class, or in a private jet when our business can afford it, and hence it’s deserved.

 

Start ups out there: Know where you are at. Never let ambition or ego get in front of the revenue reality.

Innovation is quite forgiving

All twitter users know that it’s not the most reliable website out there. At the time of this post, it’s currently ‘down’ and gives you the message below:

 

 

2 things:

 

1.      They told us about it before hand.

2.      We forgive it, because we love it.

 

If you’re a ‘me too’, chances are your customers would be less forgiving. If you’re a new killer app, service or widget then the lesson is simple: Innovation is quite forgiving.

 

Launch now – improve later.

What exit strategy?

I once said that “investors only ever get married with divorce in mind”. In fact, it’s often the most popular question at most start up events. “What’s your exit strategy?”

 

At the Hive event last week, local entrepreneur Simon Crowe of Grill’d  had a refreshingly alternative view: He doesn’t have one.

 

  

 

What Simon wants to do is build a profitable business which grows beyond him. One which can operate without him. Simon gets it.

 

Here’s some advice all young entrepreneurs should heed. Because when you can achieve the above you don’t need an ‘exit’, you have ‘options’.

Barenaked Ladies embrace new world

Here’s an example of an organization who’ve embraced the new world to absolute advantage.

 

Rock band the Barenaked Ladies, achieved a reasonable level of commercial success in the late 1990’s and early 2000’s. A song of theirs you may know is ‘One week’ – you can click here to watch it and jig your memory.

 

Their success enabled them to do what most bands can’t – secure a record deal with the large record label Warner. But in 2003 they sacked them. They thought they could a better job – and they have. They just cut out the middle man and began to have a direct relationship with their passionate fans.

 

Here’s some of the cool stuff they’ve done:

They have a ‘dynamic’ websites & myspace– not static pages

They blog ‘daily’

They include fans in ‘every’ film clip

They built a permission database

They provide ‘free’ downloads of their music

Allow ‘free’ sharing of their music (Youtube / File sharing)

They sell their records direct and collect all revenue

They have ‘band days’ and ‘invite only concerts’

They provide photos of the days events

They run cruiseship holidays for fans

(Yep, 300 of their fans socializing, eating, relaxing with them for a week or so, where they provide the entertainment for them every night)

 

 

The net result is this. Their fans feel like they have a real connection, which they do. Their revenue per album sold is now approx $6.00 to the Barenaked Ladies, versus the previous $1.00 while with Warner. They have pure creative control of their work and don’t have to worry about being dropped by their record label.

 

Their site link is here: http://www.bnlmusic.com/default2.asp

 

Kudos BNL.

Mass customization

Here’s a few categories or Industries which have been revolutionized by Mass Customization:

 

T-shirts (Threadless & Neighborhoodies)

TV (Youtube & Joost)

Handbags (Elemental Threads)

Journalism (Blogs & podcasting)

Newspapers (RSS)

Job Seeking (Aggregation & feeds)

Book publishing (Lulu)

Tourism (the web in general)

Luxury goods (fractional ownership)

Music (itunes)

Networking (facebook & social apps)

 

In fact there’s just too many to mention.

 

But the real question is this: If it hasn’t hit your industry yet, why not and what are you doing about it?

One piece of advice

If you could offer entrepreneurs one piece of advice what would it be?

 

Start up blog’s is this:   Don’t die wondering.

 

I’m sure all 20,000 monthly startup blog readers want to hear yours. Add them to the comments or email them to me and I’ll post them on an upcoming blog entry with your name / blog beside it.

Ahead of their time

Here’s a meme from the Cluetrain Manifesto guys.  It was written some 9 years ago and still rings true. The predictions herein are still evolving today, and yet some corporations still haven’t got it.

Start ups out there; invest 5 minutes with the ideas below, embrace them and you’ll be well ahead of the game.

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