Hands on

Neighborhoodies founder and CEO ‘Michael’ sent this personalized postcard with a order.

 

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Not that I’m enamored with receiving his signature, but it shows he’s in touch, involved and hands on.

 

Now that’s an important message to send to any business audience.

Newton’s Laws & marketing 3.0

Action / Reaction:

In physics:

For every action there is an equal and opposite reaction.

In business:

For every market there is an equal and opposite market.

Searching for new business ideas?

Chances are there’s a market waiting at the opposite end of the spectrum of an existing product or market.

Shop Front

Would you know what this shop is selling?

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I wouldn’t.

Sometimes our shop front, work car, uniform, office, church or website is where the decision is made on whether or not our service is for them.

The good news is, just like a shop window we can:

  • change it if we’ve got it wrong (all of us at some point)
  • use for promotional purposes (Ebay)
  • rotate the message (fashion outlets)
  • keep it clean, defined and single minded (Google)

If our business is in the digital world we have the advantage of a low cost change over.

 

Start up lesson – make sure people know what you offer the instant they arrive.

Quirky Fact 7.0

In Australia 20 billion text (SMS) messages will be sent this year. In a population of 20 million people that’s 1000 texts each a year, or 3 per day. Amongst this of course are some text addicts.

The question is how can we use a text (SMS) message to improve a service?

My dentist sends me one the day before my appointment confirming the time in the message. It costs them very little, but it helps me a great deal. I’m happy to receive it given the appointment is booked so long in advance. But it’s not the same to receive an annoying unsolicited promotional message, just because someone has your mobile number.

Start up blog says: Use a text service if;

It improves your service to your audience.

They know about it and are happy to receive it.

University on wheels

What could we learn in 150 hours?

A language? Maybe get a diploma or study a course?

If we drive 15,000 kilometers a year that’s 150 hours of potential learning time, so why not use it? Turn your car into a university on wheels!You can do it with CD’s or by linking your ipod to the radio and listening to your favourite podcasts.

 

A well chosen radio station can be a boon of up to date business & social information. Some great stations include:

 

NPR   in the USA

News Radio – in Australia

BBC world – in the UK and Europe.

 

All of which have podcasts you can download from the net on your favourite topic!

Warning

Just before watching some crazy people risk their lives on Fuel TV this warning flashed on the screen:

 

WARNING

The action sports you enjoy watching on Fuel TV may look like fun but can be kinda dangerous. We recommend that while practice makes perfect you think twice before trying to perform any death defying feats…Blah Blah Blah don’t blame us if you bite it.

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Love it. It’s real and they’re speaking same language as their audience.

What language does your start up speak?