In Australia 20 billion text (SMS) messages will be sent this year. In a population of 20 million people that’s 1000 texts each a year, or 3 per day. Amongst this of course are some text addicts.
The question is how can we use a text (SMS) message to improve a service?
My dentist sends me one the day before my appointment confirming the time in the message. It costs them very little, but it helps me a great deal. I’m happy to receive it given the appointment is booked so long in advance. But it’s not the same to receive an annoying unsolicited promotional message, just because someone has your mobile number.
Start up blog says: Use a text service if;
It improves your service to your audience.
They know about it and are happy to receive it.