While in the airport I was accosted by airport spruikers from Citibank. They were selling an offer to switch credit cards. I’m sure it’s a good deal, and that’s why they’re there.
I’ve seen them many times now, though they never have any success while I’m there – No one seems to stop. It must be a very difficult job. I’m certain their success rate’s lower than direct mail (1-3%) as 300 people will often disembark from a plane with zero stoppage rate. In fact, people purposely avoid them. Given they are still working the airport floor, it must have a ‘certain level’ of success.
Here’s the problem according to startup blog. Given it’s so ‘targeted’ Citibank ignored the fact it’s really ‘annoying’. People in airports are either; in a hurry, working or on holiday. All of which aren’t good times to consider changes in financial institutions.
Today marketing and entrepreneurship is much more than being targeted, it’s about being considerate.