Heraclitus & startups


“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”

These words were spoken by Greek Philosopher Heraclitus. I think we can all agree that what he has said can only be true.


No person can visit the same city twice

No person can have the same idea twice

No business can fail twice.

While a second attempt at a similar business venture may still fail, it was not the same business that failed. And it was not the same founders, regardless of their fingerprints.

The truth behind economics is people and culture, both of which are in a constant state of flux.  And while the past tells a story of what was, it doesn’t always tell the story of could be.

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