Innovating too early is the same as being wrong

The EV2 Electric car

I’ve had a few startups where I was a bit early. I’d put my former startup rentoid in this category – not to mention the amazing potential pivots I missed. When someone is early to an emerging market we often say these simple words.

“He had the right idea, he was just a bit early.”

Here’s the truth. Early is the same as wrong. I know it sounds mean, but we have to be honest with ourselves. If the idea is not at the right time, then put simply it is the wrong idea. But I will admit there are complexities with being early, and it leads me to these thoughts.

  1. I’d rather be wrong by being early, than wrong with a dumb idea.
  2. There’s always a good chance of being early with something new.

Number 2 points to the importance of keeping costs low. A low cost operation has more time to learn and iterate. They have a better chance of getting closer to todays needs, and or the market catching up to their initial vision.

You should totally read my book – The Great Fragmentation.