Your app is not an app

8 bit smartphone

Never, ever tell anyone your startup is an app. It’s a startup that does X, Y or Z.

Saying your startup is an app, is a bit like telling people your startup uses electricity. The app side of what you do is making the infrastructure the hero, not the problem you solve.

My latest startup is all about Surfing. #SneakySurf – you might have seen me tweet about it. It’s still in private beta, and it is, lets say – ‘Smartphone compatible’ but it is much more than an app. I never sell it as such. It is a surfing company.

The world doesn’t need another app, but it certainly needs many more businesses. Make sure you don’t confuse what you really do, with the infrastructure you happen to employ.

You should totally read my book – The Great Fragmentation.