Two simple ways to grow your startup

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The two ways to grow your startup are the same two ways to grow any business no matter how established or formative it is.

  1. Same product sold to wider range of customers.
  2. New products sold to the current customer base.

Either of these two options provide a simple strategy for growth. In addition they provide a succinct feedback loop of where our problems and opportunities are. They inform us of our Product – Market fit and tells us if it is right. The most important thing to remember though, is that it is pretty hard to do both at the same time. Trying both will just confuse us as to what is working and what isn’t.

You should totally read my book – The Great Fragmentation.