While only 39% of the global population currently have access to the internet, 73% of the global population (5.2b people) are already mobile phone users.
This means that the majority of the adult population will never use a desktop computer. They may never use a laptop. And that their world will inevitably be a small screen, wireless one. With the law of accelerating returns on our side, we must assume that within probably 2 years, all of these phones will become smart phones, and the number of people with them over 90% of the population. Already, many mobile subscribers are still yet to have access to running water, indoor plumbing and other technologies we’d falsely assume ought to come first. The order of things in the past, is not always the order of things in the future.
If there was ever a case for a business strategy which is So Lo Mo Me…
Social / Local / Mobile / Me (as in the end user)
… then that time is now. Add to this the change of the Google search algorithm to mobile friendly and the pattern is clear. The small screen rules, even if it seems to be growing!
If the aim in business is to go global, it’s more important than ever to be mobile oriented, as the developing markets we seek to enter know of no alternative. Mobile is not only first, it is the only. If you want to see the state of the internet which includes these stats and more, I can’t recommend highly enough the annual state of the internet report by Mary Meeker – here.