How a new brand can gain trust

This post by Seth Godin got me thinking about how to generate trust when we are a new brand or startup on the block. Here is what I think:

Building trust is simple. Create stories by doing things which exceed expectations. One customer at a time. When we do it, they share their good fortune to have done business with us.¬†Trust never comes from the brand owner, but the interactions with the brand recipients. They then deliver that trust to others who buy the brand off them metaphorically.¬†Thought they’d get X and they got X+1. They tell people about their win. We win by being generous.

Startup blog says: Generosity is the fulcrum of trust.

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