I was recently talking with a colleague from an extremely large corporation. We were discussing the relative cost of building smart phone applications. He went on to tell me how much they paid for the app after he gave me a demo on his phone. He then asked the price it should have cost to build it. I told him it should only be cost 5-10% of the price they paid.
Flummoxed he asked some advice on how to get things built for this much lower clip. Here is what I told him – Remove your logo from your business card before you get the quote. He laughed and asked if I was serious. I was very serious.
Sometimes the simplest advice is the hardest to take.