Consumer is a dirty word

For a long time I’ve hated the word ‘consumer’. It has very little to do with marketing, let alone delighting people who give you their custom. After a recent tweet about it – I was asked by Marketing Magazine to write an article about it.

Click here to read the article I wrote about it. I’d be interested to hear your thoughts on this dirty word.

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2 Comments Consumer is a dirty word

  1. Sam Sabey

    Consumer = user not = person

    I like to think of people, customers and members in terms of Smart Energy Groups – because that’s what they are!

    Sam, @samotage

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