The link you are about to click on below is absolute ‘Radvertising’ by Honda for it’s new Hybrid the ‘Insight’.
The thing I like about it most is the use of the media forum. In fact, that’s what makes the difference. Especially on line where the ‘audio visual’ experience is usually lost. Kudos to Vimeo and Honda for this. The ‘insight’ for startups is how Honda have managed to great cut through on a forum (video websites) which usually lacks it.
Yes it’s a bit artsy, but this suits the target audience and the creative idea is clearly integrated and not just an addendum.
Click here to watch. Enjoy.
