Entertainment is not Advertising

This is clearly a very ‘entertaining’ piece of advertising:

[youtube=http://www.youtube.com/watch?v=riVFSIYUnh8]

The above piece of film is just awesome, entertaining, memorable and even worth ‘talking about’. But here’s how that discussion will flow….

“Have you seen that awesome ad with the little kittens doing the Ninja, break dancing stuff… it is so cool.”

“No I haven’t seen it, what’s it for?”

“Not sure, I think a car or something, it’s just the coolest thing, the cats just look wicked, I wonder how they did it. I love it.”

The above conversation says it all. Great entertainment value, but little brand recognition, or call to action. This piece of advertising can therefore never be ‘Radvertising’.

Startup blog says: Advertising should sell, entertainment is at best, ‘a bonus’.

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2 thoughts on “Entertainment is not Advertising

  1. I agree there is a fine line between advertising and entertainment because advertising should be entertaining while getting its point across. If it’s not, then it is boring and people will change the channel. This is why creative minds are in the advertising business. Creative ads are just more successful.

  2. Interesting trail leading me to this post…. Got Ross Hill’s facebook entry regarding why people don’t follow on twitter, decided it was relevant to my audience and complimented my radio broadcast on twitter and facebook for business, but thought before I shared all that info to the world, I should check out some of the twitter profiles listed…found yours, decided to check out your blog before following and found this. Point well taken, so why do companies seem to spend so much money on entertainment that is irrelevant to their product. I could see the kitty ninja thing working if it had started with the first cat arriving in the car and then escaping in the car. The superbowl advertising frenzy is a great example of entertainment trumping relevancy….come on, a horse farting as a way to get people to drink more beer, or choose a beer?

    http://www.twitter.com/karen_rands

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