A certain chapter in ‘Join the conversation’ struck a chord.
Chapter 5 – The Rise of the Prosumer.
To me this is the most compelling change in the business environment. JJ contends that business was so decidedly one-sided; lop-sided in favour of the supplier; the manufacturer; the marketer – that they completely overlooked the producing element.
Well JJ and startupblog agree that things have changed. The business world is now moving quickly from ‘producing stuff’ – to ‘providing infrastructure’. Infrastructure is becoming so cheap – consumers simply make their own ‘stuff’. We’re starting to consume the factors of production, not the factors from production – Prosumers.
Smart start ups ought to be thinking about what infrastructure we can provide, rather than what goods we can produce.