It seems that the National Heart Foundation just can’t help themselves. They’ve put the next nail in the coffin of the brand that was the once respected National Heart Foundation Tick.
A logo which once upon a time meant the food it appeared on was healthy.
If the Mcdonalds disaster wasn’t enough last year. Then surely they’re getting very close to the tipping point now.
By endorsing a certain pizza chain’s pizza, they are saying:
“Oh well, people eat junk food, so we thought we’d recommend the best of a bad lot”
Brands are never about ‘content’ they are about ‘context’. So what if this particlar pizza has less salt and fat? The association with fast food wont change the opinion of pizza, just marginalise the heart tick. Our world view on pizza is already formed.
You can read more about it here.
“If you can’t beat them, join them” ?
Startup blog says: such a mentality is a sure way for you and your brand to be absorbed into nothingness.
Most of these “foundations” are based on greed and not for the common good of man. Another brand in the U.S. that is on similar path is the “BBB” seal. I mean any business can get the “better business bureau” seal. Does not make it an ethical one. You should watch this interesting show that they play on TV here called “American Greed”.
Oh and any “non-profit” organization that endorses any particular brand is not “non-profit”. It is called twisting the legalities.
I agree with you Todd! It is amazing how far humans can go in the name of profit. It shows that we can;t really believe what the labels tell us nowadays can we? 🙁