Writer and pop culture specialist Thomas Hine reports the following: When consumers enter a supermarket they are exposed to 30,000 products in the average 1,800 seconds they spend walking the store.
Translation – any product only has 0.6 seconds to make an impression.
Imagine how little time we have before a web browser clicks away…so we’ve got to keep it clean.
The façade matters – a lot.
For anyone in CPG marketing, Thomas Hine’s stat and your shelf set image are both frightening and humbling.
And for anyone in digital media or advertising, your second point is both critical and very timely.