How many people do you know who are prepared to die “literally” – in order to achieve their goals? Robbie Maddison is, would and just might.
[youtube=http://www.youtube.com/watch?v=sOtpKQ-dAlg]
He was actually quoted as saying the following:
“There is no doubt in my mind if this next jump doesn’t work out it will be death.”
I’m not suggesting this level of sacrifice is required in your business, but extreme sportspeople do provide the best example of passion in action.
Also – kudos to Redbull for having the courage to sponsor an event in which the free PR could really have went either way.