A colleague has left the safe confines of his large conservative leading architecture firm to start up his own – K2LDC. So now his new job role isn’t CEO, rather ‘salesman’.
So how does an architecture differentiate themselves with their pitch? here’s a tip – it’s not through anything to do with power point slides or boring details. Especially as it concerns visual services such as architecture. It’s about creating theatre, sparking imagination and getting the client into your mind.
So K2DLC did this: After a brief discussion at the pitch they left the client with a deck of cards (samples below) with their pictures and thoughts on how to approach the design.
Result: The client considered what the firm was trying to achieve. They played with the cards. They put them on their fridge. They put them in their order of favorite. They had an in depth discussion. They took themselves on a visual journey. They loved it.
K2DLC won the pitch.