Last night at Stadium Australia two lower tier football teams (Sydney FC and LA Galaxy) played in front of a crowd on 80,000 fans.
The reason the crowd was so large was because of the person in the picture below. That’s it.
Start up blog isn’t big on celebrity endorsement, but when someone has that kind of pulling power the possibilities are endless. Especially when the person in question is inextricably linked to the event – the football game – ie David Beckham is a football player. It’s not quite the same as getting an Olympian to sell a car.
The Beckham brand is one of the few sponsorship properties that may just be worth the money. Especially, when it involves the biggest sport in the world, which happens to be a minnow in the worlds largest economy.
Start up lesson:
Don’t get someone to endorse. Get someone who is embedded.
Another blog on similar issue here – whether celeb endorsements are believable:
http://blogs.theage.com.au/themediator/archives/2007/12/when_whiff_of_b.html?s_rid=theage:top5