Pop culture knowledge

Pop culture knowledge used to be about knowing who was atop of the leader board:

  1. the top of the billboard chart
  2. the number 1 movie
  3. the best selling pair of jeans
  4. the best selling athletic shoe
  5. the best picture at the Academy awards
  6. the most popular celebrity endorser
  7. … popularity contest X

This knowledge was a quick reference asset. It was worth keeping tabs on.

Pop culture has changed.

Now it’s about knowing what’s coming next. Knowing who’s already here is of little value. Anyone can find that out in a moments notice, it’s public and omnipresent on the web. Knowing who or what will be hot 6 months from now is where the currency is.  And that takes constant assessment and curation of the content. That is an art in itself.

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More on leadership

Leaders have to sell hope. That is their job.

So when we lead our team, partners, tribe, customers, family or friends, we know we’ve achieved something when their belief levels match ours. When this happens we’ve lead our crew to where ‘we all’ want to be. And belief is a key ingredient in achieving goals.

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It starts with belief. But this shared belief, is one small part of great leadership, it is by no means the only ingredient.

How solid are the belief levels in your startup world?

Steve – founder rentoid.com