Tag: friends

Friends, fans and followers

Posted on by Steve Sammartino

Humans love to count. Here’s a list of some somethings we count obsessively:

  1. Our age
  2. Our money
  3. The value of our house
  4. Salaries
  5. The value of 401K (superannuation fund)
  6. Population
  7. Members
  8. Friends, Fans, Followers
  9. Hits, views, comments.
  10. Market share
  11. Percentage profit
  12. Traffic road toll

Really, we count almost everything. None of us are immune to this human symptom of counting. It’s the ultimate technique for organising and planning, in fact it’s what makes us top of the food chain.

So the question for startups is this: What are you tools are your creating that  your people count and compete with?

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Communication segmentation

Posted on by Steve Sammartino

I call my mum on the land line or visit her

I call my dad on his mobile / cell phone

I tweet my webby / nerdy friends

I talk face to face with my rentoid team and make sure we are in close physical proximity

I write my ideas on twitter and this blog to people who follow my thoughts

I see my brother every Friday morning for breakfast

I visit my niece and nephews and SMS them often

I skype with friends overseas and work colleagues

I email people in business and meet face to face often

The point is different people have different communication preferences. Right now we’ve never had more options on how to communicate. But the important thing is choosing the right tool for the right person. People who tell me they’ve been messaging me on facebook for months with no reply should realise I don’t go there any more. And we ought do the same and realise where our people want to be contacted.

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