disruptive technology Archives - Page 2 of 2

The inevitable merger of our species with machines

Posted on June 30, 2017 by Steve Sammartino

It is said that we become the thing we are immersed in. I feel like we are starting to merge with the technology we have become so reliant on. From the world’s most connected human, to a gentleman named Mr Meow Meow who recently had an NFC chip installed in his body to make catching public transport more convenient in Sydney.

For a long time we have been augmenting our bodies with technology – hip replacements, heart valves, contraceptive devices, but until now, most of the technology has been static and does not interact with anything outside the body. We may be on precipice of radical change.

This week I had a discussion with ABC radio on the issue and even a potential split in our species – organic humans and augmented humans, or cyborgs… These here are interesting times. Click here to have a listen.

Be sure to follow my instagram page – @sammartino with regular posts on the evolution of technology, and making sure you too, are future proof.

Stay rad, Steve.

Why you should love Youtube advertising & other things you hate on the internet

Posted on June 14, 2014 by Steve Sammartino

We often forget that the thing we don’t like about something is also thing that makes it possible. The annoying part of something good, is usually what keeps it alive and provides us the gifts that surround it. One case in point is Youtube advertising. It’s so annoying isn’t it, to spare that 5 seconds before clicking out, or that entire 30 second advertisement you can’t even click out of – how dare they. What we ought do is imagine for a minute that Youtube never found its monetization model. Then what? Then it probably fails, doesn’t exist and instead of having pretty much all forms of education and entertainment on demand on any topic, any time, we’d be stuck with a few free to air TV channels, home shopping, and marginal pay TV subscriptions.

The cost of the benefits is rarely a heavy price to pay, especially with new technology and disruptive innovations which need to have lower barriers to inspire adoption. And speaking of disruptions – the advertising we have to endure is not nearly as bad as it was in the TV era. Sometimes it’s worth remembering that misdirected hate is both a waste of energy and a short sighted perspective.