The art of adding features to any product or service is this:
Those who need or want the new features can find them easy.
Meanwhile those who don’t need or want the features don’t even notice them. They are invisible.
Sounds impossible to do, but I think the team at twitter are doing a pretty good job of it. The way I’d try and achieve this would be by making sure the visual structure doesn’t change, and the sequence of events to use it is not interrupted.
shhh – here comes the controversy.
Here’s why you should book your seat at Startup School Sydney – as Melbourne attendees share their thoughts on the event.
Money back guarantee to Blow your Mind! Click here to book – Startup School
[youtube=http://www.youtube.com/watch?v=Pb8Zngdcu_o]
I was asked during one of my live twitcam sessions the title of this blog entry, with the number 3 in front of it. What are 3 things needed to build a web community. This is the answer I came up with right on the spot.
Participate: Use the service, website and community you are building. Be an avid user and of it yourself, even though you own it or built it. I use rentoid more than anyone and love it. You are not part of a community if you are a spectator. You need to be involved in it. Listen, create, help, assist, but not rule over. It’s not a kingdom or a principality, it’s a community, which means that all participants are equal regardless of their status. It doesn’t matter, if you are the customer or the creator of the community, everyone matters. It should be evident in the organic dynamics that all of the community are valued. everyone has something to offer and add that we can all benefit from.
Share: Share not because you expect something back. Share because we are all humans, and this is how humans roll. We are great at being there for each other a providing support. Doing stuff for the benefit of others for reasons that go beyond the financial. it was once said that the perfect day is the day you help someone who will never have the chance to repay you.
Keep costs low: Not for any economic reason, other than building things of incredible value like communities take time. If you build an expensive infrastructure for your community there will be too much financial pressure on making it work quickly, and communities don’t work like that. They are organic and take time to find a balance and set of values and systems. If you have too much cost associated with what you are doing, your behaviour will become non-community like. It just wont work.
Startup Blog says, Start building.
I’m very excited that Startup School Melbourne is this weekend. We still have a single seat left which is currently being warmed by this guy….
But we’d love to replace him with you. And if you need any more convincing then I’m pretty sure I’ll have done the job once you finish reading this blog entry.
Firstly – here’s a list of topics we’ll be covering in detail:
All of which is fully documented in a take home working manual so you’ll leave knowing exactly what to do and how to do it. Like I have.
We are also being joined by Yvonne Adele – Globally renowned Creativity and ideas guru!
You can’t learn this stuff in school, books or at University. And I should know as I teach Marketing at Melbourne University. You also get me as an on going mentor as a Startup School graduate with unlimited help in your start up. Which is incredible value give what most consultants (with less real experience) charge by the hour.
We are holding the event in the groovy boutique Lindrum Hotel. Where the space is great and the food and espresso is awesome. I tested it.
All of which is included in the price. You’ll be one of 10 people in an intimate learning environment. Not in a room full of people.
If that’s not enough , Startup School comes with a money back guarantee to blow your mind. I can say this because I know the 2 days will.
No, it’s not priceless – it’s priced at $998.
It will be the best investment in your entrepreneurship education you’ve ever made. it will make and save you thousands. This event is a one off, there is no next chance. If you want to chat about it – call me on the phone number in the right hand side bar of this blog.
(Seats still available for Sydney 21st & 22nd of November)
See you on the weekend, Steve.
If you’re on twitter you have probably noticed the new addition of lists to your feed. Which is the ability to create and follow lists of specific people. Cool idea, which many twitter clients like Tweetdeck had implemented a long time ago. What is not so cool, is the inference that it is purported to only be available to a limited group. If you look at the screen grab below (highlight in orange boxes) you’ll see such claims.
I understand why they’ve used such language; to make users feel exclusive, and to essentially make people tweet about it – the antithesis of what they claim to want. But I’m a bit disappointed that the crew at twitter would use such low ball, inauthentic tactics. I say this because everyone I know with 10 to 10,000 followers has been invited to lists.
Startup blog says – stay true.
Seek has pulled off another piece of radvertising with Trolly.
[youtube=http://www.youtube.com/watch?v=q9obKNEE_1Q]
This is spot on for seek. Classic single minded proposition showing breadth of jobs.
Well done Seek marketing crew.
I’ve spoke before about the truth about viral marketing, and our probability of viral marketing success. So here’s some number to help us all quantify it with the viral marketing haven that is Youtube.
Sure we can increase our chances by creating great content, and frequency of posts. But getting a viral hit is like winning the lotto. Which for startups means it’s fine to play, but not to back our future on it.
