‘God gave rock n roll to you’, but the rock band Kiss gave us much more than rock n roll – they gave us ‘theatre at transaction.’
It was the theatre Kiss gave us which in real terms transformed them from a band to a brand.
Consider the following classic KISS trademarks:
The face make up
The Logo
The flying Vee guitars
Gene Simmons breathing fire
Gene Simmons tongue
Gene Simmons vomiting fake blood
The intrigue, the mystery, the disgust….
These resulted in all sorts of spin offs like the Kiss dolls, Kiss comic books Kiss Coke bottles, the Kiss symphony orchestra concerts and even the Kiss army.
The gimmicks didn’t get them there alone, they had some great music. But maybe it was the above factors of the Kiss music experience that kept the band, sorry, ‘brand’ alive for the past 34 years!